A new model would be required.īrave’s answer to this new model is Basic Attention Tokens (BAT). Meaning, the primary method by which content creators get paid would no longer be advertising. If Brave was widely adopted it would kill the internet’s ad revenue model. According to The Guardian only 22% of U.K internet users use adblockers, as of 2016, and I’ve seen similar numbers for the rest of the world. However, people who use ad blockers are still in the minority. Personally, I used an adblocker with Chrome, so that doesn’t affect me. But below the surface Brave is trying to be more than just a web browser. But Brave is built on Chromium so it feels familiar to Chrome users. On the surface Brave is just another browser, like Firefox or Safari. If Brave’s browsing experience is good, I plan to switch perminantly. However, with growing controversy about Google’s data collection practices and Chrome’s dominance, I decided to test Brave and figure out whether it’s worth switching. A few people recommended that I switch to Brave. Brave Browser has been around for a few years, it became more usable when the company released a new version that was built on Chromium.
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